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TINK & TIGER
A boutique pajama line based in Charleston, SC. The name Tink + Tiger, as you've probably guessed, comes from the Peter Pan characters Tinkerbell and Tiger Lily. The word mark is meant to be playful but also the main anchor of the brand, where the sub mark (the ply between Tinkerbell and Tiger) is more playful.
The Pajama line is broken down into 3 different collections: The Essential collection (more basics) the Flora and Fauna collection (lots of plant based designs) and finally the Destination collection which is based on modern resort wear while on a get away. We wanted these three collections to be very different but also cohesive, we used patterns to differentiate each collection but wanted the overall color palette to remain neutral as to pair well with all the different color fabrics that are used to make up the pajama line.